Vinpearl, Vietnam's leading tourism and hospitality brand, has been officially named the strongest hotel brand globally in 2026 by Brand Finance, the world's leading brand valuation consultancy. The announcement, made on August 12, 2026, highlights Vinpearl's brand value surging 86% to US$381 million, allowing it to enter the Top 50 Most Valuable Hotel Brands in the World for the first time. This marks the first time a Vietnamese brand has claimed the No. 1 position in global hotel brand strength, a significant milestone that elevates both the company and Vietnam's tourism industry on the international stage.
According to Brand Finance, Vinpearl achieved a Brand Strength Index (BSI) score of 95.4 out of 100, along with an AAA+ rating, surpassing renowned hospitality names worldwide. The BSI score reflects a brand's overall strength, encompassing investment performance, customer and partner consideration, and its ability to generate business value. The AAA+ rating is the highest level in Brand Finance's brand strength rating system, underscoring Vinpearl's exceptional performance and market position.
Vinpearl's rise in brand strength has been driven by accelerated growth across all areas of its operations. In terms of financial strength, 2026 saw VPL shares included in the VN30 Index, and the company successfully raised US$255 million from prominent investors including SeaTown Holdings, Oman Investment Authority, and Vietnam Oman Investment. This financial backing has provided the resources needed for expansion and innovation.
On the market development front, Vinpearl has continued to expand its global connectivity by signing strategic cooperation agreements with leading international and regional partners such as Agoda, AirAsia MOVE, BeMyGuest, GlobalTix, Klook, CAITO, Thomas Cook India, SOTC Travel, MakeMyTrip, IHG Hotels & Resorts, and Marriott International. These partnerships aim to increase international visitor flows and enhance service quality across Vinpearl's system, making it more accessible to travelers worldwide.
In terms of products and services, Vinpearl has expanded its multi-segment tourism, hospitality, and entertainment ecosystem. Key initiatives include the launch of Vinpearl Legendlux, a six-star ultra-luxury hotel brand; the introduction of VinFun, a new-generation hotel brand designed to cater to a broader range of guests; the development of Vin New Horizon, a wellness and senior living offering; the premiere of the spectacular stage production "The Grand Epic of Vietnam"; and the launch of The Vietnam Grand WeddX 2026, a new-generation platform for exhibitions and industry connections in Vietnam's wedding sector. These developments demonstrate Vinpearl's commitment to diversifying its offerings and enhancing guest experiences.
The collective efforts of the entire ecosystem in 2026 have driven Vinpearl's remarkable rise in rankings, from being the leading hotel brand in Southeast Asia to becoming the strongest hotel brand globally. Beyond Brand Finance, Vinpearl's strength has been continuously recognized by leading global tourism organizations and platforms. For instance, VinWonders Nha Trang became the only representative from Vietnam to be included in the Top 100 Global Best Family-Friendly Attractions, and Vinpearl Resort & Golf Nam Hoi An received the ASEAN Green Hotel Award 2026. Additionally, Vinpearl's hotels, resorts, and VinWonders properties have continued to receive recognition from Booking.com, Agoda, and Trip.com through rankings and awards.
These recognitions serve as an important source of motivation for Vinpearl to further elevate its ecosystem, bringing destinations and experiences imbued with Vietnamese identity closer to domestic and international travelers. The company is moving toward its goal of becoming a leading global tourism and hospitality brand, while contributing to elevating Vietnam's position on the world tourism map.
